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  In years past, social media sites such as Facebook and Twitter were primarily used as outlets to share family photos or talk about your day-to-day lives. While people use these sites for those purposes, they have also become very effective marketing tools. The following article will help teach you how social media can be used to market your business. Take time when deciding what your overall strategy will incorporate. If you do not have a clear strategy and bounce from one social site to another, you can end up wasting time and money. Use techniques that make the best use of all of your resources, and proceed with patience. Relax, it is just an online conversation. Email used to scare the pants off of companies who did not understand the good, the bad, and the ugly of the whole thing. Now it is the go-to communication channel. Social media is the new channel, and all you need to do is sit down and talk to your customers. It is what they want and what you need. To help you attract mor